How to Sell Digital Products on Shopify – Fast Blogs World
On this easy step-by-step information, I’m going to indicate you the best way to promote digital merchandise on Shopify. And on the finish of the submit, you’ll discover some assets on the best way to promote them successfully.
Let’s go!
1. Begin a Shopify trial
To start out promoting digital merchandise (or certainly the rest!) on Shopify, the very first thing it’s essential do is begin a free trial of the platform.
This lasts for a couple of days, and as soon as it’s over, Shopify incentivizes you to stay with the platform by providing you with entry to three months of service for a reduced worth of 1 greenback per thirty days.
You possibly can learn more about how this offer works here.
When you’ve began your trial, it’s time to…
2. Set up a digital downloads app
Shopify differs from a few of its competitors in the best way it enables you to promote digital items. It is because it requires you to add a digital downloads app to promote eBooks, music, movies, photos, on-line programs and so forth.
(Many competing ecommerce platforms provide this performance as a built-in function).
Now, this method has its execs and cons.
On the draw back, it implies that additional configuration is required earlier than you possibly can promote digital merchandise on-line, however on the plus facet, you get a lot of choices concerning the way you go about this.
To put in a digital downloads app, you’ll must visit the Shopify app store, and enter ‘digital downloads’ into the search field supplied.
As you possibly can see from the screenshot above, your search will return a lot of digital apps — each free and paid for.
It’s then a case of reviewing these (and their options), and selecting the one which meets your necessities.
Your choice right here will often boil down to 2 key issues:
- file sizes — in case you’re promoting very massive digital merchandise (for instance movies), you’ll want to decide on an app that may cater for giant information
- whether or not you need file / IP safety added to your digital merchandise.
In case your wants are easy although, and also you need to use a free possibility, Shopify’s ‘Digital Downloads‘ app, pictured under, is an efficient selection.
There are 4 predominant causes for this:
- It enables you to promote merchandise of as much as 5GB in dimension (which will probably be tremendous for lots of purposes).
- There aren’t any month-to-month subscription charges to fret about.
- Help for the app is supplied by Shopify (not a third-party developer).
- You should utilize it to create product bundles that embrace each digital and bodily objects.
Putting in the app is just a case of constructing certain you’re logged into your Shopify retailer after which clicking the ‘Add app’ button supplied on the ‘Digital Downloads’ app web page.
In case you want file safety options added to your digital merchandise — for instance, watermarked content material or restrictions on the variety of IP addresses {that a} product may be downloaded from — the paid-for ‘Fileflare Digital Downloads‘ app is an efficient selection (a free plan can also be obtainable for this app, however it’s fairly fundamental when it comes to options).
Along with your digital downloads app put in, it’s now time to begin importing information.
Don’t miss out — obtain our free Shopify Startup Package
Our free Shopify Startup Package is a should for anybody considering of constructing a web based retailer with Shopify. Containing a complete e-book on beginning a Shopify retailer, video tutorials, PDF cheatsheets and way more, it’s packed filled with sensible recommendation on the best way to get a Shopify enterprise off the bottom. It’s obtainable without cost to Model Manufacturing unit readers — however for a restricted time solely.
3. Add your digital product to Shopify
It’s now time to add your digital product to Shopify and add details about it.
Word: to clarify how to do that, I’m assuming that you just’re utilizing Shopify’s ‘Digital Downloads’ app to promote your product; nonetheless, with different digital downloads apps, the method concerned is often an analogous one.
To add your digital product to Shopify, log into your retailer and click on the ‘Merchandise’ possibility on the left-hand facet of the dashboard.
Then, click on the ‘Add product’ button, which can convey you to a display screen the place you possibly can add details about the product and add it to Shopify.
This display screen enables you to enter a product title and outline, and add any related photos for it (the latter may be added through the ‘Media’ possibility — see screengrab under).
In case your product is a digital-only one — i.e., a file that you just’re not bundling with a bodily product — then below the ‘delivery’ heading, choose ‘Digital Product or Service.’
When you’re completely satisfied along with your product description and pictures, click on the ‘Save’ button.
Word: it can save you a product as ‘Lively’ or ‘Draft.’ In case you’re engaged on a reside Shopify retailer (i.e., one you’ve already revealed), it’s greatest to maintain merchandise in draft standing till the method of making them is absolutely full.
To add the digital product itself, it’s essential click on the ‘Actions’ hyperlink on the top-right hand nook of the product particulars web page, after which select the ‘Add digital file’ possibility.
You’ll then see the choice so as to add a file to your product. Click on the ‘Add file’ button and add your file.
When you’ve performed this, it’s vital to click on the ‘Achievement’ button.
This takes you to some settings that allow you to specify the way you’d prefer to ship a product obtain hyperlink to a buyer (robotically through e mail, or manually at a time of your selecting), together with the utmost variety of instances {that a} digital product may be downloaded.
At this level your digital product is now uploaded to Shopify and, when you’ve set the product to ‘Lively’ and your retailer is publicly obtainable, it may be bought by your clients.
Earlier than selling your digital product, nonetheless, it’s a good suggestion to take a look at that every little thing’s working as anticipated — accordingly, run a take a look at buy by way of your retailer and examine that your file downloads okay.
Tip: in case you’re at the moment promoting bodily merchandise in your retailer, you possibly can enhance their worth (or worth!) by bundling digital merchandise with them.
For instance, in case you had been promoting a vinyl album in your Shopify retailer and needed to bundle an MP3 model with it, you are able to do this simply by finding your product within the ‘Merchandise’ seciton of your dashboard after which utilizing the Extra actions > Add digital file possibility so as to add your digital property (you’ll in fact must have put in the ‘Digital Downloads’ app in your retailer first).
Along with your digital product(s) uploaded and the obtain course of examined, it’s now time to…
4. Launch your retailer
Within the steps above I confirmed you the best way to add a digital product to a Shopify retailer. Nevertheless, promoting digital items entails extra than simply importing digital information! You’ll additionally must construct the relaxation of your on-line retailer and get it reside.
It will contain duties like:
- choosing a theme
- creating web site navigation
- writing copy
- including a customized area title to your retailer
- keyword research and search engine marketing (SEO)
(And fairly a couple of different issues!)
I’m not going to enter these duties in depth right here, however we’ve coated all these in our step-by-step guide to creating a Shopify store. I’d encourage you to learn this, as it would enable you to get your new Shopify retailer reside shortly and simply (and in a method that maximizes gross sales).
Our Shopify tutorial video under may assist.
There are couple of different Model Manufacturing unit assets that I’d recommend you check out earlier than launching your retailer too: our Shopify SEO guide, which reveals you the best way to enhance your web site’s probabilities of performing nicely in search outcomes, and our Shopify store launch checklist, which walks you thru a collection of vital checks it’s best to perform in your new Shopify retailer earlier than placing it reside.
Good luck with making a digital product retailer with Shopify! If in case you have any queries in regards to the course of, do go away them in the comments section under.
promote a digital product on Shopify — FAQ
Can I promote my digital merchandise on Shopify?
Sure — it’s merely a case of creating a Shopify account, putting in a digital downloads app after which importing your digital product to the platform.
Is promoting digital merchandise worthwhile?
A digital product enterprise may be very worthwhile. As soon as a digital product is produced and made obtainable on-line, it may be bought again and again with out there being any manufacturing prices to fret about. This may result in very excessive revenue margins. Nevertheless, you’ll nonetheless must put money into promotional actions like PR, advertising and marketing and search engine marketing so as to generate gross sales.
How a lot does it price to promote digital merchandise on Shopify?
To promote digital merchandise on Shopify, you’ll at all times want a Shopify subscription, which ranges from $5 to $399 per thirty days depending on your chosen pricing plan. You’ll then want to put in an app to realize the performance to promote digital merchandise — Shopify’s personal digital downloads app is free, however others cost month-to-month charges and these range significantly by app.
Can I bundle downloadable information with a bodily product on Shopify?
Sure — this may be performed simply with well-liked Shopify digital downloads apps. If utilizing Shopify’s ‘Digital Downloads’ app, this may be performed by finding the bodily product in query, clicking Extra actions, choosing Add digital file after which importing your digital product.
What kind of digital merchandise can I promote with Shopify?
You possibly can promote any downloadable product on Shopify (as long as it’s authorized and promoting it received’t contravene Shopify’s phrases of use). Digital items bought on Shopify embrace movies, on-line programs, software program, music, eBooks, digital art, digital templates, downloadable prints and inventory images.
Can I create membership websites with Shopify?
Sure. Nevertheless, reasonably than utilizing a digital merchandise app for this, you’ll want to put in a devoted membership web site app, like Daring Memberships or Locksmith. These apps usually contain a month-to-month subscription.
