Lane Bryant Joins Rithum’s Expanding Commerce Solutions Network to Power Dropshipping
Lane Bryant’s program can be powered by Rithum’s full-stack commerce infrastructure, which simplifies product onboarding, ensures operational compliance, and supplies efficiency visibility to drive mutual development for retailers and suppliers. Rithum’s platform will allow collaborating manufacturers to seamlessly combine into Lane Bryant’s ecommerce expertise with out the burden of constructing one-off connections or managing guide workflows.
“Retailers right now want flexibility to check and broaden assortments with out taking over stock danger,” mentioned Steve Davis, AVP of Footwear/Equipment & Dropship Improvement at Lane Bryant. “Our partnership with Rithum permits us to strengthen our ecommerce ecosystem whereas giving our prospects broader entry to merchandise they love.”
“Retailers like Lane Bryant are redefining what agility seems like in right now’s commerce panorama,” mentioned Blaine Nielsen, President of Retailers division at Rithum. “With Rithum, they’re constructing a basis that gives sooner assortment enlargement, deeper model collaboration, and finally, a greater buyer expertise.”
This collaboration reinforces Rithum’s management in enabling ecommerce at scale, serving to manufacturers and retailers join, optimize, and develop extra effectively, with out heavy upfront investments.
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Lane Bryant is an American style model that gives a novel mixture of elevated and informal attire in sizes 10-40. The Lane Bryant assortment attire prospects from weekday to weekend, providing attire that features denim, pants, skirts, tops, attire, jackets, and outerwear.
Lane Bryant additionally presents footwear in sizes 7W-12W and equipment. Lane Bryant’s Cacique® intimate attire model presents impeccably designed on a regular basis panties, bras and sleep, lounge, and swimwear, in addition to Significantly Attractive lingerie. Bras are supplied in 97 sizes, in band sizes in 34-54 and cup sizes B-Okay.
Lane Bryant fashions and Cacique Intimates can be found nationwide at 400 Lane Bryant shops and on-line at
With AI-powered automation, unified insights, and seamless integration throughout commerce and media channels, Rithum allows your crew to give attention to development methods whereas we deal with the complexity of omnichannel orchestration. Whether or not you’re launching new merchandise, increasing into new markets, or optimizing retail media campaigns, Rithum helps you flip each buyer touchpoint right into a revenue-driving alternative.
Prime international retailers and types, together with Adidas, Greatest Purchase, B&Q, Draper Instruments, The Dwelling Depot, and Zalando, belief Rithum to streamline their commerce operations and maximize outcomes. With groups primarily based within the U.S., U.Okay., Eire, Spain, and Australia, we accomplice with purchasers worldwide to make commerce smarter, sooner, and extra related.
