Meta will pay Instagram, TikTok and YouTube stars to post on Facebook
Mark Zuckerberg attends the UFC 320 occasion at T-Cellular Area in Las Vegas, Oct. 4, 2025.
Chris Unger | Ufc | Getty Pictures
Meta on Wednesday launched a brand new program geared toward luring high creators from TikTok and YouTube to Facebook, providing assured pay and boosted attain.
The Creator Quick Monitor program presents social media stars with established followings assured month-to-month funds and elevated attain on Fb. It pays $1,000 a month to creators with not less than 100,000 followers on Instagram, TikTok or YouTube, and $3,000 a month to these with over one million followers on any of these platforms.
“We’ve got heard from established creators on different platforms … that it may be laborious or intimidating to get began,” Yair Livne, vp of product for Fb Creators informed CNBC. “So this program is actually meant to handle that want.”
The assured funds will solely final three months, however Livne mentioned creators will get entry to Fb’s Content material Monetization program and can proceed receiving a attain increase “in perpetuity.”
The announcement comes as Meta steps up its broader push to win over this phase of customers.
The corporate mentioned it paid almost $3 billion to creators in 2025, up 35% from the earlier yr. About 60% of that whole went to Reels content material, with the remaining cut up throughout different codecs.
Fb, whereas boasting over 3 billion customers, has lengthy struggled to draw creators, who’ve gravitated towards TikTok and YouTube. This system is the subsequent step in a course of to draw these with established audiences to assist increase unique content material on Fb.
To be eligible, creators must share not less than 15 Reels on Fb inside a 30-day interval, posted on not less than 10 totally different days. The content material doesn’t should be unique to Fb, however should be unique to the creator, together with AI-generated content material.
Creators may also earn on Fb by subscriptions, tipping, model offers and Fb Content material Monetization, a program that pays creators who meet sure necessities primarily based on engagement throughout quick and lengthy movies, tales, pictures and textual content posts.
Meta can also be including new metrics to Fb Content material Monetization to indicate creators which views qualify for payout, their approximate earnings fee and why sure views didn’t qualify.
“I simply do not assume that a variety of creators right this moment take into consideration Fb as the first place they’ll go. However that itself truly creates this large arbitrage alternative,” Meta CEO Mark Zuckerberg mentioned on “The Colin and Samir Show” final March.
Zuckerberg mentioned on the time he wished to revive what he referred to as the unique spirit of Fb, or “OG Fb.”
Since then, the corporate debuted a Friends tab for extra private content material and overhauled the best way it pays creators, shifting from a income share mannequin to 1 primarily based on engagement.
Meta is betting that a mixture of up-front funds and expanded distribution may help jump-start exercise on Fb, significantly as creators more and more complain about inconsistent earnings throughout platforms.
“We actually need each creator to see Fb as a house for them and a vital platform to be on,” Livne mentioned. “We imagine monetization is a giant a part of that story.”
