Shopify Pricing (2026) — A Guide to Shopify Plans and Fees
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On this easy information to Shopify pricing, I spell out the important thing variations between all of the accessible plans, define some hidden prices, and provide help to choose the correct one to your ecommerce challenge.
Shopify pricing overview
There are 5 Shopify pricing plans to select from:
| Plan | Value | Greatest for |
| Starter | $5 per thirty days | Retailers who need to promote on an present web site or a social media platform. Shopify Starter >> |
| Primary | $39 per thirty days | Solopreneurs who want a fully-functional, customizable web site. Basic plan >> |
| Develop | $105 per thirty days | Small companies that want multi-user entry to Shopify. Grow plan >> |
| Superior | $399 per thirty days | Bigger companies that need as a lot management as potential over localized purchasing experiences. Advanced plan >> |
| Shopify Plus | $2,300+ per thirty days | Enterprise-level companies managing a number of manufacturers and shops that appeal to massive numbers of holiday makers. Shopify Plus >> |
You may cut back these charges by paying upfront for a 12 months — on the time of writing, a 25% discount is available on annual plans.
The precise performance you get from Shopify relies on the pricing plan you go for — extra on each in only a second — however all Shopify plans mean you can promote an limitless variety of merchandise (digital or bodily) and promote at level of sale (POS).
And all however one mean you can construct a fully-customizable on-line retailer, primarily based on an editable theme that you simply use as the premise of your retailer design.
Now let’s discover the options that make every Shopify pricing plan completely different.
Shopify Starter — $5 per thirty days
At $5 per thirty days, ‘Shopify Starter‘ offers you one of many most cost-effective methods into ecommerce — however you’ll want to remember that it doesn’t give you a fully-functional standalone on-line retailer.
As an alternative, it permits you to:
For a lot of retailers, one of many strongest points of the Starter plan is the way in which that it helps you to promote in bodily places, because of its inclusion of sturdy point-of-sale promoting options. I interviewed my good friend Liz Jones, a service provider who makes use of them to just accept funds in her reward store, about her expertise with Shopify POS; you’ll be able to watch this interview under.
Hidden prices of the Shopify Starter plan
The hidden price to pay attention to on the ‘Shopify Starter’ plan is transaction charges: 5% transaction charges apply, even when you’re utilizing Shopify Funds, Shopify’s built-in fee resolution.
Different Shopify plans don’t cost transaction charges when you use Shopify Funds — Shopify’s personal fee processing resolution — to course of bank card transactions.
Should you use a third-party fee gateway — of which over 100 can be found for Shopify — you’ll be able to count on to pay a 5% transaction charge on every sale made by way of the ‘Starter’ plan, plus no matter bank card or month-to-month charges your fee gateway supplier costs.
Is ‘Shopify Starter’ for me?
Shopify Starter is finest for retailers who:
- are proud of an very simple storefront
- want so as to add ecommerce performance to an present web site
- want to promote on Fb and different social media channels
Should you’d prefer to study extra concerning the Shopify Starter plan, you’ll be able to watch our video evaluation of the plan under. This covers our expertise of it, and spells out particular professionals and cons it is best to contemplate earlier than committing to this model of Shopify.
Should you really feel that your ecommerce wants can’t be met by the Shopify Starter plan, it’s value looking at ‘Primary Shopify.’ I’ll stroll you thru that subsequent.
Primary plan — $39 per thirty days
Shopify’s ‘Primary’ plan, at $39 per thirty days, is the most affordable Shopify plan that allows you to create a completely useful standalone online store. The important thing issues that you simply’ll get on this plan that you simply received’t discover on the ‘Starter’ one are:
- A fully-functional, customizable standalone web site
- Entry to a library of free and paid-for templates (24 free and 1,036 paid).
- A weblog
- Ecommerce activity automation instruments
- The choice so as to add significantly extra apps and integrations
- a transport low cost of as much as 77% (by way of Shopify-approved carriers)
- Multi-currency promoting options
- The choice to construct variations of your retailer in a number of languages
There are not any transaction charges when you use Shopify Funds, however a 2.0% transaction charge on every sale applies when you use a 3rd celebration fee gateway.
US bank card charges are 2.9% + 30c per transaction if a purchase order is made on-line and a pair of.6% + 10c if a purchase order is made utilizing the Shopify level of sale card reader and a cellular gadget.
‘Primary’ vs ‘Shopify Starter’ — what are the principle variations?
A very powerful factor you get with the ‘Primary’ Shopify plan that you simply don’t get on ‘Shopify Starter’ is a totally useful, editable on-line retailer. You construct it utilizing one in all Shopify’s many professionally-designed themes.
This retailer contains running a blog performance, which is important for producing visitors by way of inbound advertising — and point-of-sale options, which allow you to use your Shopify account to take orders not simply on-line however in bodily places (retail shops, market stalls and many others.) too.
Though as mentioned earlier, Shopify Starter does allow you to promote by way of a easy one-page storefront, I feel it’s truthful to say that this doesn’t examine to the kind of retailer you’ll be able to construct with the ‘Primary’ plan.
Is the Shopify Primary plan for me?
Shopify’s Primary plan is sweet for retailers who:
- have a reasonably restricted funds however want a well-specced, fully-editable standalone on-line retailer
- need to use running a blog as a way of attracting inbound visitors
- need the choice to promote in a number of languages and currencies.
The hidden price of the ‘Primary’ plan
The principle factor to be careful for on the ‘Primary’ plan is the variety of consumer accounts: it solely comes with one. That is ungenerous and, when you want a couple of consumer to have entry to your Shopify account, could shortly nudge you up the pricing ladder sooner than you may like.
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Our free Shopify Startup Package is a should for anybody considering of constructing a web based retailer with Shopify. Containing a complete e-book on beginning a Shopify retailer, video tutorials, PDF cheatsheets and way more, it’s packed stuffed with sensible recommendation on the way to get a Shopify enterprise off the bottom. It’s accessible free of charge to Fashion Manufacturing facility readers — however for a restricted time solely.
The subsequent step on the Shopify pricing ladder is…
Shopify Develop — $105 per thirty days
The Develop plan (previously often called the ‘Shopify’ plan) prices $105 per thirty days, and the important thing additions that it brings over ‘Primary Shopify’ are:
- extra workers accounts (5 vs 1)
- extra beneficiant transport reductions — as much as 88%, if utilizing Shopify-approved carriers
- included transport insurance coverage, to the worth of $5,000 (US customers solely)
- the possibility to make use of USPS Precedence Mail Cubic pricing (US customers solely)
- decrease transaction and bank card charges.
The plan has decrease bank card charges than each the ‘Primary Shopify’ and ‘Shopify Starter’ plans, together with decrease charges for utilizing an exterior fee gateway.
As with all the opposite Shopify plans besides ‘Starter’, when you’re utilizing Shopify Funds, you’ll keep away from transaction charges. By way of bank card charges, you’ll be able to count on to pay 2.7% + 30c for on-line transactions and 2.5% + 10c for point-of-sale transactions (US charges).
If utilizing an exterior fee gateway, the transaction charge utilized by Shopify on this plan is 1%.
The important thing benefits of utilizing the ‘Develop’ plan over ‘Primary’
For me, the important thing benefit of utilizing the ‘Develop’ plan over the ‘Primary’ one actually boils right down to seat rely — not like the ‘Primary’ plan, it facilitates multi-user entry.
The extra transport and insurance coverage options will likely be useful to some, however I think most retailers will worth the extra beneficiant seat rely greater than anything.
Is the ‘Develop’ plan for me?
The ‘Develop’ plan is sweet for retailers who…
- need multi-user entry
- have a excessive quantity of on-line gross sales (or count on them): if the gross sales ranges are excessive sufficient, the decrease transaction charges will assist offset the upper month-to-month price
- want to avail of discounted transport charges
- need transport insurance coverage
- want to make use of cubic pricing.
Shopify Superior plan — $399 per thirty days
With the $399/mo ‘Superior’ plan, you get 4 key options that aren’t included with the plans mentioned above, particularly:
- significantly extra workers accounts (15)
- superior reporting
- real-time service transport quotations
- extra API calls.
Of the 4 Shopify plans aimed toward small to medium-sized companies, ‘Superior’ presents the bottom transaction charges. As with the opposite plans, when you’re utilizing Shopify Funds, there are not any transaction charges; the US bank card charge is 2.5% + 30c for on-line transactions, and 2.4% + 10c for point-of-sale ones.
Utilizing an exterior fee gateway prices 0.6% in transaction charges, plus no matter charges the fee gateway costs you.
The important thing benefits of the ‘Superior’ plan over ‘Develop’
The ‘Superior’ plan offers you entry to a few ‘professional’ options that you simply received’t discover on the opposite Shopify plans aimed toward SMEs. For me although, three stand out:
- The choice to supply actual time service transport quotations at checkout. (Be aware: the opposite plans technically do that too, as long as you’re utilizing Shopify-approved carriers — however this plan offers you the choice to work with any you want).
- The choice to see ‘predictive values’ in your reporting — for instance, the projection of the quantity spent per buyer.
- The choice to customise themes for particular person markets — this allows you to adapt your theme to create particular, localized experiences for patrons in several nations or teams of nations (for instance, by highlighting completely different collections, selling sure gross sales, or that includes completely different copy).
Is the ‘Superior’ plan for me?
The ‘Superior’ plan is sweet for retailers who
- have a really excessive quantity of on-line gross sales (or count on them): as with the ‘Develop’ plan, if gross sales ranges are excessive sufficient, the decrease transaction charges might present appreciable financial savings
- want real-time-carrier transport delivered by third events
- need extra management over retailer presentation for particular person markets.
Shopify Plus pricing
Lastly, there’s the ‘Shopify Plus’ plan to contemplate. In contrast to the principle Shopify pricing plans mentioned above, that is aimed not at small enterprise house owners, however massive ones.
Shopify Plus options
‘Shopify Plus’ is an enterprise grade resolution that gives all of the options of the ‘Superior Shopify’ plan plus superior options referring to checkout volumes, safety, automation, multi-currency promoting, wholesale B2B options, checkout customization, APIs, and product achievement.
In contrast to the common Shopify plans, telephone assist is offered that will help you familiarize yourself with this performance.
Considerably, Shopify Plus offers you the choice to handle 10 completely different shops from one account — that is good for manufacturers that want particular person shops for particular product strains.
You additionally get 20 Shopify ‘POS Professional’ places bundled along with your Plus account — or as much as 200 when you use Shopify Funds to course of bank card transactions.
(POS Professional is the superior model of Shopify’s Level of Sale System, and prices $89 per thirty days.)
One other benefit that Shopify Plus has over common Shopify plans is the choice it offers you to take full benefit of Shopify’s ‘headless’ ecommerce capabilities. This includes separating the storefront (what customers see) from the Shopify backend, and allows you to use Hydrogen (Shopify’s React-based improvement toolkit) to create a extremely bespoke template / format to your retailer. A headless setup offers you larger design flexibility and quicker efficiency, and presents enhanced consumer experiences too.
On Shopify Plus you’ll be able to create 25 headless shops — all the opposite most important plans restrict you to working with only one.
Customary and variable pricing choices
With Shopify Plus, there are two pricing choices accessible:
- Customary pricing: $2,300 USD per thirty days (for ‘customary’ setups and integrations) if on a 3-year plan, or $2,500 per thirty days if on a 1-year plan.
- Variable charge: a negotiable proportion of month-to-month gross sales (this proportion will rely in your necessities and the complexity of your ecommerce setup).
As you may count on given the numerous prices, Shopify Plus comes with ‘white glove’ account administration (devoted onboarding and extra complete ongoing assist).
Is Shopify Plus for me?
‘Shopify Plus’ is for (massive) companies who’ve
- an especially excessive quantity of gross sales
- a have to handle numerous shops from one account
- a have to use POS in numerous bodily places
- a have to create very bespoke connections between Shopify and inner techniques (CRM instruments and many others.)
- a need to automate workflows
- very specific necessities concerning safety and uptime
- a big funds
- a necessity for extra handholding and assist.
Click here for more information on Shopify Plus.
Further Shopify prices to contemplate
Along with the month-to-month charges outlined above, there are in fact some further Shopify-related prices that you could have to issue into proceedings. These can embrace:
- a site title
- a premium theme
- apps
- a POS add-on (Shopify’s ‘POS Professional’ add-on, costing $89 per thirty days, unlocks loads of further POS performance that you simply don’t get by default from Shopify)
- e mail advertising prices (by way of the Shopify E mail instrument)
- developer prices
- your individual time
Our guide to the hidden costs of Shopify goes into extra depth on these.
Alternate options to Shopify
Shopify is in no way the one on-line retailer constructing platform available on the market — there’s a wide range of competing products to select from.
BigCommerce might be essentially the most comparable hosted resolution to Shopify, providing a spread of comparable options at an analogous value level. Take a look at my BigCommerce vs Shopify comparison for a full overview of the way it stacks up in opposition to Shopify.
Customers who need to check out a platform that’s extra geared in direction of showcasing content material than Shopify — for instance, picture galleries, audio or video — may need to try Squarespace, because it combines glorious content material administration instruments with some easy however efficient promoting instruments.
You may learn our Squarespace review, our Shopify vs Squarespace comparison and our YouTube video review of Squarespace for extra particulars on this platform.
Should you’re on a funds, Wix is worth a look, as you may get began with ecommerce extra cheaply with it. You may try our Wix vs Shopify comparison for extra info on how the 2 platforms stack up in opposition to one another.
Alternatively, try our Wix review, our Wix vs WordPress comparability and our Wix vs Squarespace posts for extra info on this selection.
One other funds possibility is Big Cartel — our Big Cartel vs Shopify publish explains the way it stacks up in opposition to Shopify.
Should you’re primarily concerned about POS, Sq. is nicely value a glance (significantly when you’re working within the food and drinks trade). Take a look at our Shopify vs Square shootout for extra particulars about this platform.
WordPress can work nicely as an ecommerce resolution too — you’ll have to combine a plugin like Ecwid or WooCommerce with it so as to begin promoting on-line, however you’ll be able to find yourself with an excellent finish product this fashion.
(Take a look at our Ecwid vs Shopify and our WooCommerce vs Shopify comparisons for extra info on how each of those plugins stack up in opposition to Shopify).
Any ideas or questions? Leave them in the comments!
Extra Shopify sources from Fashion Manufacturing facility
Should you’d love to do some additional analysis into Shopify or beginning a web based enterprise, try a few of our associated sources:
Replace particulars
This text was up to date on January 13, 2026. The next key updates had been made:
- Product screenshots had been up to date.
- Pricing desk screenshots had been up to date.
- References to the ‘Shopify POS Lite’ product had been eliminated, as a consequence of a product rename.
- A brand new video about Shopify POS was added.
