Why Free Games Still Matter To Epic, Hundreds Of Giveaways Later
For the final couple of years, PC customers have been capable of seize free games every week from the Epic Games Store. Epic’s Free Video games program presents all kinds of titles to select from, with the storefront mixing AAA hits with under-the-radar indies. This has helped develop the Epic Video games Retailer over time, in addition to shine a highlight on video games that folks may need missed in an more and more crowded market.
“Within the early days of the Epic Video games Retailer, the intent of the Free Video games program was to maintain giving gamers compelling causes to return again each week as we constructed an viewers and the catalog,” Kyle Billings, director of technique and enterprise operations on the Epic Video games Retailer, stated to GameSpot. “We began month-to-month whereas we constructed up the programming and moved to weekly as quickly as we may. In January 2025, we ran a really comparable playbook with the cell retailer once we launched.”
“We all know the Free Video games program helps gamers uncover new video games or video games that they by no means had an opportunity to play beforehand, and it continues to convey us round 8-9 million new customers yearly. This additionally helps builders proceed to develop publicity for his or her video games. Ultimately, we see the advantages to each gamers and the business.”
