Best Marketing Automation Software (2026): 11 Tools Compared
Advertising and marketing automation software program helps develop your online business and enhance buyer expertise. This text particulars the highest advertising and marketing automation platforms round that can assist you resolve which one is best for you.
Advertising and marketing brings collectively so many alternative components that it’s laborious to know the place to start. That is the place advertising and marketing automation companies can assist. These platforms automate advertising and marketing duties so you possibly can drive gross sales and construct deeper buyer relationships.
That can assist you examine the totally different options, we’ve picked out the perfect digital advertising and marketing automation instruments out there together with the options that set them aside.
The data on this article was final up to date on March 13, 2026.
Attempt Brevo without spending a dime
Ship 300 free emails a day and create multi-step advertising and marketing automations for as much as 2,000 contacts.
The highest advertising and marketing automation software program at a look
All costs are primarily based on month-to-month plans (least expensive plan out there per variety of contacts).
What’s advertising and marketing automation software program?
Advertising and marketing automation software program helps companies to streamline advertising and marketing processes, create automated workflows, and keep away from repetitive duties in digital advertising and marketing.
It is no secret that advertising and marketing automation software program is a game-changer for a lot of corporations. That is why 76% of businesses report they use enterprise automation instruments.
Here’s a temporary overview of the use instances the place advertising and marketing automation programs drive essentially the most vital advantages for advertising and marketing groups.
Learn extra: What is marketing automation and the way does it work?
Customized buyer journeys
Advertising and marketing automation helps you seize key info, reminiscent of contact particulars or buy historical past. This lets you ship focused advertising and marketing campaigns.
It’s unimaginable to create extremely customized buyer journeys with out utilizing automation. You’ll be able to’t know every buyer by identify or keep in mind which merchandise they like—however having a advertising and marketing automation platform makes it simpler.
Easy lead seize
Routinely retailer key lead information for future campaigns. Customers often present this information through a signup type embedded in your website, touchdown pages, emails, or chat widgets. Advertising and marketing automation software program then data the info and sends it to a buyer relationship administration system (CRM).
Be aware: chances are you’ll be questioning whether or not a advertising and marketing automation instrument is identical as a CRM. The reply is not any. They’ve totally different features however might be built-in to maneuver leads alongside the acquisition funnel.
Learn extra about combining your CRM and automation tool.
Buyer relationship administration
Advertising and marketing automation helps you ship completely timed messages throughout essential contact factors. That is as a result of most contact factors for retention and buyer assist might be automated. The consolidated buyer information then helps you handle the client lifecycle effectively.
Listed here are just a few examples of automated relationship administration:
- Appeal to potential prospects with focused, customized campaigns
- Ship a welcome email to start out a lead nurturing course of with every new lead
- Set off a particular provide e-mail when the client reaches VIP standing, or ship a birthday email
- Re-engage idle prospects
- Ship abandoned cart sequences to get well misplaced gross sales
- Ask for suggestions after an order
- Reconnect with previous prospects to supply upkeep companies for merchandise they purchased earlier than
Uncover extra marketing automation workflow examples right here to spice up your buyer engagement.
Automated e-mail sequences
Email automation is a technique to scale for big and small companies alike. It helps you to attain every buyer with the appropriate message on the proper time for max influence with out truly doing something manually.
Your advertising and marketing automation software program will maintain monitor of consumer conduct and set off emails with related content material or gives. That’s also referred to as drip marketing. Among the best makes use of of it’s for deserted cart emails.
In search of a devoted email automation software? Learn extra right here.
Well-liked advertising and marketing automation software program options
To compete in 2026, an automatic advertising and marketing platform must do extra than simply ship scheduled emails. Listed here are some core options to search for:
- Visible workflow builders: A drag-and-drop interface that permits you to map out all the buyer journey visually.
- Multichannel automation: The power to set off not simply emails, however SMS, WhatsApp messages, and web push notifications from a single stream.
- Behavioral triggers: Automations that reply to real-time consumer actions, reminiscent of visiting a selected product web page or clicking a hyperlink.
- Superior segmentation: Dynamically organizing your contacts primarily based on their engagement stage, buy historical past, or demographic information.
- Native CRM & lead scoring: A built-in technique to handle contact information and robotically rating leads primarily based on how seemingly they’re to transform.
- Reporting & analytics: Detailed dashboards that monitor income attribution, open charges, and conversion metrics to point out your ROI.
Fast tip
Wish to know the way different corporations use Brevo to construct robust buyer relationships? We’ve put collectively a variety of case studies for you that present the way it’s carried out. In considered one of them, Trusted Shops reveals how they reactivated 21% of unengaged contacts with Brevo’s advertising and marketing automation platform.
Our methodology at Brevo: How we examined
This text covers the perfect advertising and marketing automation softwares, together with our personal platform, Brevo. We try to be goal. Our strategies are primarily based on our personal analysis and expertise. We don’t earn commissions from any hyperlinks on this article. To be taught precisely how we consider instruments, try our devoted methodology article.
Please observe that the options listed below are only a choice of what every software program gives. For actual pricing and a full, up-to-date function listing, examine the suppliers’ web sites.
The 11 finest advertising and marketing automation instruments for 2026
Now, let’s check out the highest advertising and marketing automation instruments available on the market and what they’ll do for your online business.
1. Brevo
Brevo is an AI-powered all-in-one platform that brings collectively email marketing, SMS, WhatsApp, and a full Gross sales CRM. It’s particularly designed for rising companies and helps each stage of the client journey, from lead qualification to nurturing and post-sale assist. Observe customer conduct in your website and create automated workflows for engagement, contact administration, and job optimization.
Brevo helps you to arrange eventualities and advertising and marketing workflows to deal with most buyer interactions robotically. You select what occurs after any buyer motion. The built-in contact database feeds personalization information and the automation can ship emails, handle contacts, set off notifications, and extra in your behalf.
Professionals
- Person-friendly visible automation builder with branches (if/then guidelines)
- Advanced multichannel automation workflows (SMS, WhatsApp, dwell chat and extra)
- Prepared-to-use e-mail templates
- Lead seize & lead scoring
- Electronic mail personalization & dynamic content material
- Viewers segmentation & prepared segments to save lots of you time
Segments prepared to make use of in your e-mail advertising and marketing campaigns to save lots of you time
Cons
- The free plan has a each day sending restrict of 300 emails
- Some superior options, just like the touchdown web page builder, are solely out there on greater tiers
Pricing
- Free plan: 300 emails/day to as much as 2,000 contacts
- Paid plan: Begins at $9/month (for five,000 emails) for the Starter plan. Limitless advertising and marketing automation begins at $18/month.
Finest for
Rising companies on the lookout for an inexpensive, all-in-one multichannel answer
What customers say about Brevo
Exceeding Expectations: A 5-Star Expertise with Brevo
“I lately had the pleasure of utilizing Brevo’s companies, and I have to say, my expertise was nothing wanting distinctive, meriting a full 5 stars. From the outset, the crew at Brevo demonstrated unparalleled professionalism and dedication to buyer satisfaction. Their consideration to element and dedication to offering tailor-made options actually set them aside of their subject.
What impressed me essentially the most was the seamless integration of their companies into my current workflow, which considerably improved my operational effectivity with none hitches. The assist crew deserves a particular point out for his or her immediate responses and the great assist they offered all through the method, guaranteeing a easy and hassle-free expertise.
Furthermore, the standard of the product exceeded my expectations. It is evident that Brevo invests closely in analysis and growth to remain forward of trade tendencies and provide essentially the most modern options to their purchasers. This forward-thinking strategy is one thing I enormously respect.
In conclusion, my expertise with Brevo was excellent. Their mix of cutting-edge options, customer-focused service, and professional assist makes them a top-notch service supplier of their trade. I might extremely advocate Brevo to anybody on the lookout for superior companies that ship tangible outcomes.”
“Actually environment friendly assist”
“Actually environment friendly assist. They reply fairly rapidly to each scenario and attempt to discover the very best answer to each downside.”
“A number of Gross sales and Advertising and marketing Instruments in One System”
“We stumbled upon Brevo by chance as we have been utilizing a system only for sending advertising and marketing emails. We found rapidly that Brevo supplied a number of totally different digital gross sales and advertising and marketing instruments to boost each our handbook branded shopper engagement duties, but additionally supplied automation instruments to assist our day after day gross sales efforts.
Brevo has allowed us to maneuver away from three different, separate programs and we now use Brevo for all our outbound gross sales and advertising and marketing endeavours. This has saved us lots of money and time and has elevated our output.
The system is straightforward to make use of and the assist is great and immediate.”
2. HubSpot
HubSpot is a well-known all-in-one advertising and marketing automation platform streamlining key processes in gross sales, operations, and consumer engagement.
Much like others on this listing, HubSpot gives no-code instruments for constructing automation workflows. Pre-defined triggers, situations, and actions are prepared to make use of and you can too construct customized automations.
Professionals
- Unmatched CRM integration for sales-marketing alignment
- Excessive-end options like predictive lead scoring and web optimization instruments
- Intensive library of integrations with different apps
Cons
- Can grow to be extraordinarily costly as your contact listing grows
- Some superior options have a steep studying curve
Pricing
- Free plan: Fundamental instruments out there (as much as 1,000 contacts)
- Paid plan: HubSpot Advertising and marketing Hub begins at $15/month (1,000 advertising and marketing contacts); Skilled plan (together with omnichannel advertising and marketing automation options, dynamic personalization, and speak to scoring) begins at $890/month for two,000 advertising and marketing contacts
Finest for
Mid-market to enterprise corporations that want a centralized CRM and advertising and marketing powerhouse
What customers say about HubSpot
Kyrie Sutton (Trustpilot): We switched from one other CRM hoping for higher automation and simpler reporting. HubSpot CRM does ship on primary automation and the workflow builder is pretty intuitive when you perceive the logic. Nonetheless, there’s a studying curve that caught us off guard. […]
Stacie D. (Capterra): HubSpot has helped us to automate our campaigns, saves me effort and time. With it, I can monitor who’s reached and I understand how to contact them.
For extra info on HubSpot’s provide try our detailed comparability of HubSpot and competitors.
3. Salesforce (Advertising and marketing Cloud Account Engagement)
Advertising and marketing Cloud Account Engagement, previously Pardot, is Salesforce’s advertising and marketing automation service. Primarily geared toward B2B entrepreneurs, it streamlines the gross sales strategy of complicated organizations.
Options embody a touchdown web page builder and sensible types for lead technology, in addition to e-mail advertising and marketing capabilities that allow you to section subscribers and create automated, trigger-based campaigns.
As with all Salesforce merchandise, it may be linked to the remainder of the ecosystem, with some limits of information utilization between instruments.
Professionals
- Native, seamless integration with Salesforce CRM
- Highly effective lead grading and scoring programs
- Sturdy give attention to B2B relationship administration
Cons
- Excessive entry worth; no budget-friendly choices for small groups
- The interface might be complicated and requires Salesforce data
Pricing
- Free plan: None
- Paid plan: Begins at $2,000/month for as much as 15,000 contacts
Finest for
B2B corporations closely invested within the Salesforce ecosystem
What customers say about Advertising and marketing Cloud Account Engagement
Dave A (Capterra): I actually appreciated how Salesforce Advertising and marketing Cloud Account Engagement (Pardot) allowed me to simply create and automate customized advertising and marketing campaigns that considerably improved our buyer engagement and conversion charges.
Daniela G (Capterra): Not for brand spanking new or small corporations that may’t afford a studying curve of 4-6 months to launch and maintain the Salesforce accomplice or devoted in-house crew to implementation and upkeep.
For extra info, try different Salesforce alternatives.
4. Adobe Marketo Engage
Adobe Marketo Interact is a full toolkit for each B2B and B2C entrepreneurs. It’s a complicated advertising and marketing automation answer for mid-sized companies and enterprises.
Professionals
- Prime-tier lead scoring and nurturing for lengthy B2B gross sales cycles
- Deep integration with the Adobe ecosystem and Salesforce
- Extremely customizable for distinctive enterprise wants
Cons
- Requires vital technical experience to handle
- Pricing shouldn’t be clear and is usually very excessive
Pricing
- Free plan: Restricted free trial
- Paid plan: Contact gross sales for customized enterprise pricing
Finest for
Massive B2B enterprises with devoted advertising and marketing operations groups
What customers say about Adobe Marketo Interact
Rares R. (Capterra): Highly effective advertising and marketing automation instrument with a variety of capabilities.
Manish B. (G2): Nice grasp templates and linked pages, however the editor feels dated and unintuitive.
Learn extra: B2C marketing automation vs. B2B marketing automation.
5. Oracle Eloqua
Oracle Eloqua Advertising and marketing Automation is a B2B advertising and marketing automation answer for mid-sized and enterprise-level corporations.
Oracle Eloqua helps B2B entrepreneurs create and handle cross-channel B2B advertising and marketing campaigns and nurture leads throughout every stage of the client journey. Superior instruments for marketing campaign design, lead scoring, and inbound advertising and marketing analytics make automation workflows of any complexity attainable.
Professionals
- Extraordinarily highly effective segmentation and focusing on capabilities
- Superior lead scoring that may deal with a number of merchandise and enterprise models
- Detailed reporting and attribution for high-volume B2B information
- Excessive stage of safety and compliance for enterprise organizations
Cons
- One of the complicated platforms to arrange and preserve
- Requires specialised coaching or a devoted administrator
- Excessive worth level makes it inaccessible for small or mid-sized companies
Pricing
- Free plan: None
- Paid plan: Begins at $2,000/month for the essential tier (10,000 contacts)
Finest for
Massive-scale B2B enterprises requiring refined lead administration throughout world groups
What customers say about Oracle Eloqua
Ankit S. (G2): Good advertising and marketing automation instrument for Enterprise stage corporations.
Sandy T. (G2): Simple to onboard, wants UI replace. is barely out there on request. Nonetheless, you need to be warned it begins at $2,000 a month for 10,000 contacts.
6. Keap
Keap is an all-in-one CRM and advertising and marketing automation platform constructed particularly for small service-based companies like consultants and agencies.
Keap’s Superior Automations builder permits for creating superior nurture sequences, multi-step workflow automations, personalization response triggers, and extra. You may also seize lead info like consumer conduct or preferences after which arrange extremely customized automated workflows.
Professionals
- Combines CRM, automation, invoicing, and appointments
- “Simple Automations” function for non-technical customers
- Sturdy emphasis on lead seize and follow-up
Cons
- Very costly in comparison with standalone automation instruments
- Could also be an excessive amount of software program in case you solely want e-mail automation
- Very low Trustpilot rating (1.2)
Pricing
- Free plan: 14-day trial
- Paid plan: Begins at $299/month (1,500 contacts)
Finest for
Small service-based companies that want a CRM/invoicing/scheduling hybrid
What customers say about Keap
Mikhela C. (G2): Helpful automation, however may very well be expensive for small companies.
Christian E. (G2): Good CRM starter, however customization and onboarding are difficult.
Associated: Uncover the highest Keap alternatives for small companies
7. Klaviyo
Klaviyo is a instrument created for ecommerce manufacturers that need to up engagement ranges and improve the client expertise. It predominantly combines e-mail and SMS advertising and marketing software program in an effort to construct loyal relationships. It might work as a advertising and marketing automation platform.
The service integrates with main ecommerce apps in addition to Meta advertisements. There are additionally prebuilt signup types that can assist you develop your e-mail lists and gather buyer info for personalization.
Professionals
- Superior information integration with ecommerce platforms like Shopify and Magento
- Superior ROI reporting tied on to retailer gross sales
- Pre-built workflows for widespread ecommerce automations
Cons
- Pricing scales quickly with contact rely
- Focus is sort of solely on ecommerce; much less versatile for B2B
Pricing
- Free plan: As much as 500 emails/month & 250 contacts
- Paid plan: Begins at $20/month for 500 contacts
Finest for
Ecommerce manufacturers that need to maximize income via data-driven customized messaging
What customers say about Klaviyo
Daniel Wysocki (Trustpilot): Respectable e-mail service, has the whole lot it’s essential arrange campaigns. AI function is buggy.
Santiago F. (G2): Person-friendly and efficient for ecommerce automation.
That can assist you resolve whether or not Klaviyo is true for your online business, try our comparability of Klaviyo alternatives.
8. Act-On
Act-On is a advertising and marketing automation supplier that helps companies appeal to new leads and switch them into prospects. The service gives a variety of options for automating every step of the advertising and marketing course of and supplies detailed analytics.
Key options embody pre-made net and touchdown pages arrange for conversions and types for organizing and monitoring leads, whereas automated lead scoring helps you establish essentially the most certified leads and tailor your messaging.
Professionals
- Sturdy behavioral monitoring and lead scoring options
- Consists of built-in instruments for SMS, social media, and touchdown pages
- Seamless integration with popular CRMs like Salesforce and Microsoft Dynamics
Cons
- Person interface can really feel much less fashionable than newer rivals
- Pricing might be excessive for corporations that do not want the complete suite of instruments
- Some options require paid add-ons (SMS automation, transactional e-mail)
Pricing
- Free plan: None
- Paid plan: Begins at $900/month for as much as 2,500 contacts
Finest for
Mid-market B2B corporations that need enterprise-level energy with a extra intuitive consumer expertise
What customers say about Act-on
Devyanish Okay. (G2): A strong advertising and marketing automation instrument with room for UX enhancements.
Noah S. (G2): Highly effective segmentation with a pair quirks.
9. ActiveCampaign
ActiveCampaign is a advertising and marketing automation software program for small-to-mid-sized companies, combining instruments for e-mail advertising and marketing, advertising and marketing and gross sales automation, and CRM. With ActiveCampaign’s drag-and-drop builder and customizable templates, you possibly can create primary and customized automation workflows in minutes.
The software program additionally gives an unique function, Automation Map. It is a instrument that lets entrepreneurs see how their automations join to one another. With it, you possibly can simply hint all of your workflows, replace current automations, and create new ones.
Professionals
- Extremely refined automation logic and “if/then” branching
- Constructed-in CRM with automated deal updates
- Glorious deliverability and reporting
Cons
- No free plan (solely a 14-day trial)
- The interface can really feel cluttered for newcomers
Pricing
- Free plan: 14-day free trial
- Paid plan: Begins at $15/month for 1,000 contacts
Finest for
Entrepreneurs who want superior, complicated automation workflows and gross sales monitoring
What customers say about ActiveCampaign
John Noonan (Trustpilot): The automation and work stream perform, although slightly clunky, is mainly nice. I exploit it not just for Outbound and Inbound (separate workflows) but additionally Worker onboarding. Not a lot advertising and marketing is finished via the appliance, however these automations save me lots of time
Jodie C. (G2): Nice for automations and staying organised.est plan, you get entry to primary advertising and marketing automation options, segmentation, lead seize types, and buyer analytics. There’s no free plan, however you possibly can attempt it without spending a dime for 14 days.
For extra particulars of ActiveCampaign’s options and pricing, check out our comparability of ActiveCampaign alternatives.
10. Omnisend
Omnisend combines highly effective e-mail advertising and marketing capabilities with SMS and different advertising and marketing channels. The bottom line is within the identify — it makes a speciality of making a slick digital advertising and marketing technique that spans a number of channels all from one central dashboard.
One other side that units the service aside from different advertising and marketing automation options is that options are particularly tailor-made in direction of ecommerce manufacturers.
You’ll be able to combine a number of totally different channels into your workflow, create branded emails from premade templates, and faucet into automation instruments that allow you to run campaigns on autopilot.
Professionals
- Glorious multichannel integration (e-mail, SMS, net push)
- Intuitive drag-and-drop editor for each emails and types
- Beneficiant free plan
Cons
- Restricted performance for non-retail companies
- Restricted options (e.g., no built-in CRM or WhatsApp advertising and marketing)
Pricing
- Free plan: 500 emails/month
- Paid plan: Begins at $16/month for as much as 500 contacts
Finest for
Ecommerce shops on the lookout for an easy-to-use multichannel automation instrument
What customers say about Omnisend
Daniel Davoodian (Trustpilot): Omnisend supplies a really dependable platform. Whereas there may be nonetheless room for enchancment, they genuinely provide among the best advertising and marketing instruments for e commerce shops. […]
Alexandar I. (G2): Easy but highly effective advertising and marketing automation for small ecommerce manufacturers.
11. GetResponse
GetResponse is a flexible instrument that has advanced from e-mail advertising and marketing right into a full inbound answer, together with distinctive options like built-in webinar internet hosting and automatic conversion funnels.
Professionals
- Prepared-made, automated gross sales funnel creator
- Native webinar software program
- Reasonably priced entry level for small companies
Cons
- Just one customized automation workflow included within the primary tier
- Moderately steep studying curve, significantly for superior automations
Pricing
- Free plan: 2,500 emails/month & 500 contacts
- Paid plan: Begins at $19/month for 1,000 contacts
Finest for
Small companies and content material creators who use webinars as a major lead supply
What customers say about GetResponse
Donna Antoine (Trustpilot): No have to really feel overwhelmed making an attempt to determine the place the whole lot is. The dashboard is clear, and the instruments are simple to navigate. […]
Frozi B. (Trustpilot): Good service, quick replies, and solution-oriented assist. Pleasant, although generally barely behind the market. Particular person designs and cell responsiveness can sometimes be difficult to optimize.
Additional studying: Enterprise Marketing Automation Software: Tips & Tools
How to decide on the appropriate advertising and marketing automation platform for your online business
Able to reap the benefits of marketing automation? Listed here are just a few elements to keep in mind when selecting your advertising and marketing automation platform:
- Your specific enterprise wants: what options are important to your crew (e.g. CRM integrations, social media advertising and marketing)?
- Your finances: what sort of plans does the advertising and marketing automation software program provide and the way a lot do they value?
- Your crew’s tech savviness: what’s the advertising and marketing automation instrument’s ease of use?
- The dimensions of your contact listing: what number of contacts or e-mail subscribers do you may have?
- The channels you need to automate: do you simply use an e-mail advertising and marketing instrument, or do you additionally want multichannel options (e.g. SMS, WhatsApp)?
Study extra in our free marketing automation ebook.
Get began with advertising and marketing automation software program
Ultimately, choosing the proper instrument comes all the way down to your online business mannequin and your finances. In brief:
- Finest advertising and marketing automation software program for small companies: Keap, GetResponse
- Finest free advertising and marketing automation instruments: Brevo, HubSpot, GetResponse
- Finest instruments combining CRM & advertising and marketing automation: Brevo, HubSpot, ActiveCampaign
- Finest for ecommerce: Klaviyo, Omnisend
- Finest enterprise advertising and marketing automation instruments: Salesforce, Marketo, Eloqua, Act-on
Earlier than committing to a paid plan, make the most of free trials to check the visible automation builder. You desire a instrument that feels intuitive to your crew’s workflow.
Prepared to start out automating? Join Brevo without spending a dime and construct your first workflow in minutes.
Attempt Brevo without spending a dime
Ship 300 free emails a day and create multi-step advertising and marketing automations for as much as 2,000 contacts.
