Shopify store owners — do customers get confused choosing products on your site?

I’ve been going via a bunch of skincare Shopify shops not too long ago and seen a sample:

Numerous merchandise look very comparable Prospects don’t actually know what’s proper for them In order that they both depart… or delay shopping for

I’m considering of constructing one thing easy:

A small AI assistant on the web site that: – asks just a few fast questions (pores and skin sort, considerations, and many others.) – recommends probably the most related merchandise – explains why that product matches

Not attempting to behave like a “dermatologist” or change assist — simply assist prospects resolve sooner.

Curious from precise retailer homeowners:

1. Do prospects ask “what ought to I purchase?” sort questions usually?

2. The place do you normally lose individuals within the shopping for journey?

3. Would you think about attempting one thing like this if it truly improved conversion?

   simply attempting to know if this can be a actual drawback or I’m overthinking it.

For those who’re open to testing an early model, I’ll personally assist set it up in your retailer:

Admire trustworthy suggestions — even for those who assume this can be a unhealthy concept.